Strategic Systems Blog

Are you meeting your retail customers’ expectations?

Written by Editorial Team | Mar 3, 2025 5:49:59 PM

Technology moves rapidly. Retailers might find it hard to keep up. It might not take as much time, effort, and money as you think to experience significant improvements. Start with customer-facing solutions that build their loyalty. Are you meeting your retail customers’ expectations?

Research shows:

  • 80% of shoppers expect retailers to use the latest technology; and
  • 86% of retail associates believe building strong connections with their customers is easier when they have more information about their personal information and preferences.

What technology do customers want in stores?

Customers want their shopping to be quick and easy. From finding the items they want and all the way to checkout, shoppers expect a frictionless experience. And if you don’t deliver, they’ll shop elsewhere.

Mobile technology meets those needs.

A kiosk has become the go-to place for in-store shoppers. They know they can check inventory, precisely locate the item in-store, place an online order if it’s not available, check pricing, and log into the loyalty program, and checkout. They don’t waste time searching the store, seeking an associate, or standing in a checkout line.

The Zebra Kiosk System combines all the functionality you need to achieve those tasks, quickly and accurately. This versatile and flexible retail technology solution features the KC50 Kiosk Computer and TD50 Touch Display—with the option of 15- and 22-inch displays, both with landscape and portrait modes. The system is visually appealing, user-friendly, rugged, and easy to deploy. With Zebra Pay and Zebra DNA tools, the Zebra Kiosk System provides an end-to-end solution for simplicity and convenience.

In addition to the Zebra Kiosk System, the Zebra Personal Shopping Solution is a handheld mobile computer specifically designed for customer use. The Zebra PS30 Series lets them shop, apply discounts and coupons, scan as they shop, and tap to pay. 

How can associates use technology for customer engagement?

Data is the key to success in any industry. You just need to know what data to collect and how to use it to your advantage. When your associates have access to customer information—especially, shopping preferences and buying history—they are better prepared to deliver exceptional customer service. A mobile computer or tablet puts this information literally at their fingertips. With a few taps, they can learn about this customer in seconds. The associate can offer recommendations based on the shopper’s history, point out promotional offers, offer product knowledge and availability. 

The Zebra series of rugged enterprise tablets and mobile computers provide a full range of solutions. Each rugged tablet and handheld mobile computer is built for the harsh demands of industry use while also giving the sophisticated appearance of a less durable consumer tablet. As an enterprise-grade device, more functions are included, such as a built-in scanner for inventory and price checks and Zebra Pay for quick checkout anywhere.

Get Strategic.

Are you meeting your retail customers’ expectations? Strategic Systems specializes in retail mobility solutions. As a Zebra Premier Solution Partner, we have in-depth knowledge and experience on the entire portfolio of Zebra technology—hardware, software, and services. Contact Strategic Systems to make the right choices.